IntroductionThe American Electrical , Inc (AEI ) is in a middle of an environmental crisis that is likely to impact the listed firm s stock value , lollipop and brand . AEI s relationships with its clients , employees , and the community in Marietta , gallium where it is headquartered are as well likely to be adversely affected in the grammatical construction of the looming problem . The purpose of the communication imposture , therefore , is to group the damages that the company will be taking on by outlining and implementing a strategy to transparently communicate several(prenominal) key messages . These messages include the roles of AEI , Multi-Phase Equipment , Inc Wiregrass Disposal , Inc , Independent Laboratories , Inc , and Georgia segment of Environmental Protection (GDEP ) in the situation a omnibus(prenominal) timeline leading to the situation the tactical response of AEI to the situation as well as the strategic response of the firm to knock over similar situations from happening in the future .
This communication course of study is important because it will address all anticipated and realizable concerns of AEI s stakeholders , which include the people in Marietta , customers , employees , government agencies , stockholders , and the pressPotential CrisisAEI is at the abeyance of crisis . This is because it is probable that it will be liable for the cleanup of PCBs , value with government regulations , and compensation of any damages caused by its and Multi-Phas! e s environmental oversight . The situations that contributed to the crisis are the followingFirst , AEI failed to substantiate the findings of Independent Laboratories that the air , urine and soil quality...If you want to get a full essay, reclusive order it on our website:
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