Mkt 544: Week 1 Individual Assignment - Building a Brand

MKT 544: Week 1 Individual Assignment - structure A Brand [] MKT/544 November 26, 2012 MKT 544: Week 1 Individual Assignment: Building a Brand Google is a company that I am very healthful-known(prenominal) with and the punctuate is built on word of let out publicize and summons recognition. John Battelle (2012) suggests that Google will make a unified decision to become seen as a computer software stigmatize rather than as just a search engine. When consumers cerebrate of Google they do non envision software note, consumers think of a resource to search and find things. The acquisition of YouTube increases the search probable difference of Google. In holy order to examine Googles causal agency in injury building we must define what a send is. Duncan (2004) suggests that a tick off is a perception resulting from experiences with, and tuition about, a company or a line of products. The trouble with Google is that is does not properl y clearly identify its brand. John Battelle (2012) suggests that Google, erstwhile the pencil of the Internet, has become a newer, more open adaption of Microsoft, and it has to prevail as much both to itself as well as to its public, or it will start to lose credibleness with all in all its constituents. Google wants to establish itself as a media giant yet intimately of products that are branded with the Google name are software driven. Furthermore, Google does not participate in a campaign that enhances the brand. eBay, Amazon, Apple and even off Bing utilize brand announce to reach out to a specific site audience. John Battelle (2012) settlemented a question from a report on brand advertising by suggesting that Google doesnt need to do brand advertising, because Googles service *is* the brand builder. But today, my answer is quite different: Google isnt doing brand advertising because Google doesnt know what its brand means (Battelle, 2012). In other rowing it is har d to promote brand advertising if you cannot! identify what the brand means to your company. Danny...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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