Big Skinny Essay

lifesize Skinny wallets atomic number 18 water resistant and hoodlum enough to machine-wash symmetricly. k. Thinnest Wallet Ever great marketing strategy 13. Core Weaknesses l. They wont appeal to luxury customers because they are make of nylon instead of leather which is seen as a luxury material concourse may not be inclined to invest in a wallet that lacks the stylish approachm. Thinnest Wallet Ever could create competition of otherwise wallet distributors to create thinner wallets and have tough Skinny forever and a day competing for the title c. Product Development abstract vi.Made from a durable, impermeable nylon micro-fiber 10 times thinner and lighter than leather yet besides if as durable. vii. Worlds Thinnest Wallet viii. Thinner due to unequalled designs such as our Super Skinny wallet or drama wallet. Or our very unique leather nylon wallet hybrid series. ix. Wallets are small, lightweight, and often in need of replacement hence, wallets are natural impe tus purchases, often bought as gifts. x. the slimmest and most durable microfiber materials he could find, Kiril eventually create a proprietary material tough enough to be machine-washablexi.The Big Skinny material was . 21mm thickthinner than a normal commerce card and about one-eighth as thick as regular leather2. Problem Decisional Statement d. How should Big Skinny attract visitors to its site and how should Big Skinny convince those site visitors to buy wallet? 3. Heuristic Frames e. stretch forth trading as usual f. Expand social networking marketing programme on Facebook, Twitter, Tumblr, etc. g. Partner with larger social network sites for sponsorship and ads. Blogs, telly sites, etc. h.Expand to larger retail lay ins putting wallets in stores expression name and prestige and offering the online service as an alternative superior i. Invest in Infomercials to round online appeal andpopularity j. Partnering with another brand such as (Ralph Lauren, Gucci, Nautica) m aking big skinny style wallets k. Sell the billet l. Billboard marketing of the website m. In tack onition to the website part onto online shopping retail merchant sites like Amazon, Ebay, etc. n. Have a celebrity endorse or sponsor the wallets. o.Have a larger business or retailer scooply sale the wallets as a specific brand4. Issue Analysis p. K xii. Pros 14. Having more(prenominal) in house products in other stores erect allow for more marketing possibilities as well especially online 15. revoke the brand into a household name, eventually people will branch from buying them in stores and instead only buy from online shops 16. Turning the business into a more so manufacturer instead of a restrain manufacturer to consumer business could helpxiii. Cons 17. Adds to cost and expenses for shipping to retail shops 18.A close to gamble to take it from the fair market especially given its contain popularity 19. Doesnt allow for individuality much and creates middle men. 5. adv ocateation q. Recommend selling the wallets exclusively by a major retailer because it could expand the brand and putting the website out there. Even the holiday season peradventure have deals or holiday style advertising. Having it in larger retail stores such as Target or Wal-Mart and putting them every store across the country expands name and business and could create more online affair.To add to the existing. Could build the name and prestige to the company. Having it as an exclusive product could reach opportunities to later expand it to other stores as well. Have Wal-Mart brand exclusive Big Skinny Wallets. Similar to how the iPhone was exclusively sold by AT&T and how the Apple products for some time were exclusively sold through Apple and now they are being sold at more retailers. Exclusive sales of Big Skinny wallets can increase online traffic maybe even selling a unique brand of wallets only from the company website. Offer exclusive deals.