Abbey Beer Frère Jacques

This is a preparation for the Abbey Beer Frère Jaques case from the Universiteit Maastricht tap exam 2004. 9 pages! ? selling Case? Abbey Beer Frère - Jacques Questions 1.         What in your opinion ar the most crucial issues and maybe questions marks relating to the grocery phylogeny and get behavior of beer in France? Are you expecting any changes in the mass medium or long- call? o          broadly speaking speaking the market grant go towards the ( tiptop) premium beer whereas the laager market decreases a lot o          make out beer consumption dropped by 2.7% surrounded by 1989 and 1996 o          acquire behaviour shifted towards super premium beer with an increase of 56.3% in the midst of 1989 and 1996 o         the disdain is especially salutary in the on-trade thoroughfare (CHR channel), a 16% decline o         buying behaviour changed from buying beer in the CHR channel to buying beer in the pabulum channel o         not many changes to be pass judgment in the future due to the cut culture, and new In-drinks (alcopops) 2.         How would you catch the competitive situation in France at the present flake? What are your expectations for the medium and long term?

o         the French beer market is highly competitive with a angle of dip to become crowded o         in 1998 more than than 135 brands were available on the Speciality beer market o         the gift laager beers are direct competitors since Frère - Jacques is sometimes sensed as a reward Lager beer o         theres as considerably part competition in the Speciality beer branch 3.         How would you figure the merchandise environment in France at the present blink of an nerve? What are your expectations for the future? o         no commercials on TV and hold advertising in newspapers allowed because of the Loi Evin o          ad possible from mouth-to-mouth propaganda o         distribution positively affected by the ceremonious Frère - Jacques Cafés o ... If you study to get a expert essay, order it on our website: Ordercustompaper.com

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