Product And Brand Management

shape of the Participant: Ms. Manu Trivedi SMS ID 108816 SID RB11051 Course merchandise & axerophthol; film off Management PGCBM 19 Centre- Green Park, New Delhi live Organization: SAP Labs India Pvt. Ltd. appellative: Facility Executive no(prenominal) of Years of Experience: 4 Years Name of the personal line of credit Paper- Jet conveyways A say on Product & Brand Management Objective Jet Airways Group is a teras in the Indian line manufacture. In this paper, the point is to study all aspects of the company. Beginning from the history of the Indian air travel industry to the inception and growth of the company. The branding and marketing system adoptive by Jet Airways, the products and services offered, the product line auxiliary and initiatives taken to tackle the growing competition be the main touch points of this study. Introduction * History of Indian aviation Industry Tata Airlines gave birth to the Indian air travel Industry. Mr. JRD Tata was the maiden Indian to get an A-license. However, in the twelvemonth 1946 Tata airlines became Air India.

With the starting line of the Air hatful Act in 1953, all live airline assets were nationalized and establishment of Air India international and Indian Airlines Corporation took place which operated in the international and domestic help sectors respectively. coin bank the course of study 1991, Indian Airlines Corporation and Air India internationalist enjoyed a monopoly in the industry. * History of the Company Jet Airways entered the Indian Aviation industry in the s ocio-economic class 1992 when private player! s were inclined allowance to operate only charter and non-scheduled services at a lower place the Air Taxi scheme to boost tourism. Following the suite some(prenominal) private players like Air Sahara, Modiluft, Damania Airways, East West Airlines and NEPC Airlines started in operation(p) in the domestic sector of the Indian Aviation Industry. With the tump over in the Air Corporation act in the year 1994, private players in the market were allowed to operate...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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