Marketing Plan

p MARKETING PLAN2007INTRODUCTIONThe fundamental concept which must be realized as being the nates of all intersection activities is the existence of human needs . The human need is a state in which a person feels deprived of something . A merchandising man whitethorn thus devise a reaping or service aimed at satisfying a certain dormant need and thus provide satisfaction to the user . The need exists but these have to be born-again into unavoidablenesss by a selling strategyIn a socially war-ridden society , people will , therefore , select from among those products , which flick satisfaction or are needed more so , when people decide to satisfy their needs and wants , in change of commercialize activities , exchange takes placeMARKETING PLANThe company is manufacturing Medicated Soap especially for the children . t rade is performed within a certain environment which itself is always ever-changing . The selling activities have , therefore , to change in harmonious rhyme with environment to be continuously effective may be divided into four basic elements which are unitedly referred to as the marketing mix . These four basic elements arei ) Productii ) Priceiii ) packaging , andiv ) PlaceProduct stands for the goods or services offered by the organization Price refers to the m matchlessy honor that the customer has to pay . The product has to be adequately priced . This involves considerations of the good margin , the cost , the possibility of sales at distinguishable prices and the concept of the right pricePromotion is the aspect of selling and advertizing , or communicating the benefits of the product or service , to the grade customersPhysical dispersion refers to the aspect of the channels of diffusion through which the product has to blend before it reaches the consumer . It also includes the logistics aspects of dist! ribution such as computer storage , transportation , etc . needed for geographical distribution of the products (Cascio , W .F , basic principle of Modern MarketingTHE MARKETING RESEARCHThe marketing research consists in direct a proper marketing mix towards a target group of customers or market segment .

The Four Ps are decided and tell at the consumers on the basis of proper diagnosis of firm-market administration arrived through the process of marketing research (Kotler , Philip , Marketing ManagementCONSUMER AND MARKETSConsumer form tells us as to why , how , what , when , where , and how often do consumers sully and consume diverse products and servicesKnowledge of consumer manner is helpful to the marketer in understanding the needs of different consumer segments and developing appropriate marketing strategies for each . Consumers differ from one some other in terms of their age , education , income , family disembodied spirit-cycle introduce , personality and life style , and other personal characteristics which deflect their buying behavior (Franked , Ernest G . Marketing and Economic DevelopmentDATA SOURCESA dandy deal of entropy is regularly collected and disseminated by international bodies , worldwide labor Organization , World Bank International Monetary caudex , State , private research organizations , and sight associations . This kind of selective information which has already been collected by another organization and not by the company is known as secondary data...If you want to get a full essay, secern it on our website: Or derCustomPaper.com

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