Samsung- SWOT Analysis A financially crippled monstrosity 6 yrs ago, associated with loud me to tvs and microwaves. From 1997 debt has shrink from $10.8bn to $1.4bn (source Tech Biz research). overall cut 24000 employees and sell $2bn non core biz. Thrives in low coast consumer electronics Favors hardware oer packet Makes everything itself High definition phones device characteristic jammed gad hastens Global Market Share (Data - Gartner June 03)- Cell phones Nokia 36% Motorola 15% Samsung 10% Siemens 8% Global sales 10.4bn operating service 2.5bn. First quarter 2003 announced biggest dish out share gain of whatever company in handset sales (9.3-10.5), however at lower costs- fall in 1st Qtr profits of 41% to $942million on sales of $8bn. Investors globally set to loose if net soften as with $41bn (foreign investors dungeon more than half) in market Cap Samsung is the most astray held emerging stock in the world. Shares have risen decimal over 5 yrs to $273. C NN,USA Today- Samsungs ads scratch line to pop up Matrix Tie ins Strengths I ask for a track on what Samsung is doing every week (Sony Pres) Kunitake Ando. Sony noned Samsungs aggressive restructuring and give tongue to Sony essential follow. 2nd biggest maker of CDMA (code division muliple access) (Motorola #1) It is used to large swings. Cells kept avg price at $191 versus $154 Nokia $147 Motorola. Cash rich (With well-nigh 7bn in cash Samsung has chew to spend on R&D.) Vertical integration at work (semiconductors,tellecom,digital appliances and digital media- all fit into the latest jail cell phone) effort success is CEO Yun Jong Yong (since 1997). (ferocious drive). Less bureaucracy in output approval, marketing- gives them tractability to sieze opportunities. Speed- Average of 5 months concept to rollout of new product. Compared to 14 months 6 years ago. After Samsung persuaded T-Mobile (US-German) to market...
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