Beer Industry

CASE STUDY OF GLOBAL FORCES AND THE EUROPEAN BREWING constancy squad name : Madagascar Team mottos : Keep moving forward-moving Team constituent: 1. Doan Le Yen Vy 2. Tran Doan Phi Yen 3. savor Thi Phuong Thao 4. Pham Van Binh A PESTEL ANALYSIS Political The evaluate level on beer has rose in 2009 by 30% in any(prenominal) countries. The increased tax includes VAT, excise tax, cooperate tax, packaging tax, raise tax, etc. higher(prenominal) taxes lead to higher price of beers. Besides, the governments miscellanea the structures of alcoholic drink tax income. European countries differ in their levels rate of excise, so a change in European policy go away affect some countries more than others. Moreover, there are colossal differences in taxation between different kinds of alcoholic beverages. Beer is a lot stronger taxed than booze. (Wine has a naught excise rate). That is one of the reasons why wine becomes more universal in Northern Europe market. economic The economic downturn has the effect on brewing industry. The accelerating slouch in beer sales is a clear sign of a worsening economy, hard put household and weakening spending. ii leaders of the beer market, SAB Miller and Heineken hire informed that the role bureau has been influent by the widely distributed economic down cut back. Sociolcultural The European lifestyles study changed.

There are excessively some autonomous cause leading to decreased beer consumption in Europe. In umteen countries, people prefer toast wine instead of beer. sensitive generations of young people also seem to have switched their preferences in favor of ! pre-mixed drinks and spirits at the cost of beer. In addition, more and more Europeans have sentience of the influence of alcohol on health and fitness. On the other hand, there are trend toward the premium and specialty products merchandise from overseas. Technological Technology has play important role in brewing industry. Beer distributors are apply different form of engineering science to increase productiveness levels and lower costs in forecasting,...If you indispensableness to get a full essay, order it on our website: OrderCustomPaper.com

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